Thursday, September 16, 2010

Evolve...Or Die

Since my earliest memory I have been fascinated by technology and I am driven by a passion to fuse together my experience in analytics and business intelligence together with ways of making corporations measure and manage the impact they are having on the environmental and the societal around them.

We live at a time when many corporations are larger and more powerful than small nations and have the resources (and the motivation if end-customers desire it) to lead the way. With time ticking, and politicians mired by 4-year election cycle-driven agendas, we cannot afford to wait for governments to act and regulate. As the earth’s resources are depleted, the businesses that depend upon them have to reinvent themselves, or die. A free-market economic system has the potential to show us the way but it needs to be framed in the language of finance to bridge the gap between the business and sustainability worlds.

Time for a new approach to measuring corporate performance? I think so.